Google Ads Insights for a Tax Consulting Firm

I have run lead ad campaign for getting tax consultation leads. So, I have selected Google Search Ad campaign. Initially, I have selected conversion bidding strategies. Later, I have optimized the bidding strategies by utilizing Max CPA at $5 CAD. I have received 130 clicks, 3..3k impressions, $1.28 avg. CPC with a total budget of $166 from August 29th to September 19th 2024.

Snapshots of Google ads
Google Ads Insight from August 29th to September 19th 2024.
Major Keywords for the Search Ad Campaign
Google Search and its Partner Networks
devices
Ad Performance Across Devices

Conclusion

Out of 130 clicks, we received 35 leads out of which 10 were converted. Each conversion costs $250 CAD. For 10 conversions, we received $1250.

ROAS will be 1250/166 = 7.5.

So, investing $1 we gained $7.5.

ROI = 1250/166 = 753%.